Roles & Responsibility:
Writing, editing and proofreading content.
Formulating a cross-platform content strategy.
Brainstorm with team members to develop new ideas.
Build a following on social media.
Provide editorial, creative and technical support to team members.
Track web analytics to ascertain content engagement levels.
Manage content across all platforms, including email and social media.
Be able to weave a gripping story about how the products is solving critical problems in the advertising technology industry.
Execute the development and execution of deliverables including but not limited to -Sell sheets/ one - pagers/ Case Studies/ Email Marketing/ Newsletters/ Blogs/ White Papers/ Guides/Landing Pages/ Websites/ Social Media Marketing/ Videos.
Be comfortable and eager to work on research and distribution tools like SEMRush, HubSpot, Mailchimp, content success monitoring tools.
Required Skills:
A background in Journalism or working for a Creative agency preferable.
Minimum 5 years’ experience in content creation and/or publishing.
Knowledge and an obsession with brands and the world of brand management is essential.
A proven showcase of developing retention driving content across multiple channels and media. Experience in data storytelling; spotting trends and turning them into valuable and captivating content. Excellent verbal and written communication skills and the ability to distill complex areas into
compelling copy that individuals across many functions and levels easily understand and feel
inspired to take the desired action
You are absolutely comfortable and have experience in using at least one marketing tool and eager
to gain mastery at others - WordPress, HubSpot, SEMRush, Mailchimp etc.