Position: Associate Manager or Manager, Marketing
Business Unit: VEVE
Type of role: Individual Contributor
Work Location: Malad, Mumbai
About Affinity Established in 2006, Affinity.com is an advertising technology holding company that ideates, invests, and develops businesses around the intersection of technology, media, and advertising. It today operates 7 different business units – mCanvas, SitePlug, VEVE, AdopsOne, YieldSolutions, Nucleus and Opinary. We solve unique digital advertising and media problems globally by building scalable technology and creating proprietary and thrilling ad/media experiences for brands with a key focus on User Experience.
About the Job: We are seeking a highly motivated and creative B2B Marketing Expert to join our VEVE team. The ideal candidate will have a strong understanding of marketing strategies, excellent communication skills, and a passion for driving results. The Marketing Specialist will play a crucial role in driving brand awareness (among advertisers and publishers) and in developing and executing marketing campaigns, analyzing data, and contributing to the overall growth of our company.
Required Skills:
• Atleast 5-10 years of overall experience in B2B Marketing.
• Prior experience of marketing advertisement technology products is a plus.
• Ability to strategise and execute marketing outreach plans.
• Excellent communication and analytical skills.
• Experience in organising marketing events/conferences will have an added advantage.
• Knowledge of marketing tools such as CRM, Google Analytics, Ad Words, Facebook, LinkedIn, Email platforms etc.
Responsibilities:
• Collaborate cross-functionally with sales, design, product and development teams to ensure marketing efforts are aligned with overall company objectives.
• Develop content for various marketing channels, including social media, email, website, and print materials.
• Monitor email and website analytics to generate leads, enhance user experience and drive website traffic.
• Conceptualize and create compelling and engaging content and creative that resonates with target audiences, including blog posts, infographics, videos, case studies, whitepapers, sales collateral, event collateral, presentations, landing pages and more.
• Ensure content is aligned with brand messaging and maintains consistency across all platforms.
• Develop and execute a social media strategies to enhance brand presence and engagement across relevant platforms.
• Conduct research to identify trends, opportunities, and areas for growth in the ad tech and SaaS industry.
• Analyse competitor strategies and provide insights for improving our own marketing efforts.
• Strategise, plan, and execute event sponsorships and activities in the APAC regions.
• Deliver ROI-focused measurement and reporting for all marketing activities.