About Affinity
Affinity is pioneering new frontiers in AdTech: developing solutions that push past today’s limits and
open new opportunities. We are a global AdTech company helping publishers discover better ways
to monetize and enabling advertisers to reach the right audiences through new touchpoints.
Operating across the US, Europe and Asia Markets with teams of 575+ experts, we are building
privacy-first ad infrastructure that opens up opportunities beyond the walled gardens.
Role: Director of Technology
Work Location: Mumbai (Malad)
Work Type: Full Time
About Role
We are seeking a Director of Technology who is not just a manager, but a hands-on technologist
and architect. This role demands a leader who loves to code and will actively participate in the entire
Software Development Life Cycle (SDLC)—from architecture and design to coding, testing,
deployment, combining with strong people and architectural leadership, working closely with
Product, Publisher Partnerships, Data, and Commercial teams.
You will lead the engineering efforts for our core platforms, specifically focusing on our Connected
TV (CTV) expansion, programmatic bidding engines, SDK architecture and our emerging AI-driven
creative solutions. You will be the technical backbone of the company, balancing high-level strategic
leadership with deep-dive programming execution.
Roles & Responsibility
Think Future, Build Present
● Architect Scalable Systems: Design and build robust, high-availability ad-serving architectures
capable of handling billions of requests with millisecond latency.
● CTV & Video Innovation: Lead the R&D for high-impact video advertising on Connected TV.
You will own the technical roadmap for ORTB/VAST/VPAID integration, interactive CTV
formats and SDKs for Various CTV OS like Roku, Tizen, WebOS, Android .
● AI Strategy: Spearhead the integration of AI/ML to automate creative optimization, predict
user engagement, and enhance targeting capabilities.
Think Technology (Hands-on)
● Code, Develop & Architect : Architect solutions from scratch, Actively write production-quality
code. You will not just review PRs but commit code for core modules, SDK updates, and
critical bug fixes.
● Protocol Implementation: Personally oversee and code critical components of the OpenRTB
(ORTB) implementation and VAST parsers to ensure compliance with global IAB standards.
● Full SDLC Ownership: Own the delivery pipeline. Ensure rigorous coding standards, automated
testing, and seamless CI/CD processes are in place and followed.
● Stack Mastery: Make critical technology choices. Maintain a deep, hands-on understanding of
our backend (e.g. Golang/Python/PHP), frontend (JS/React for rich media), and cloud
Affinity Global Advertising Pvt. Ltd.
7th floor, Spectrum Tower, Mindspace, Chincholi Bunder Road, Malad west, Mumbai- 400 064
Think Data & AI
● Intelligent Algorithms: Design and implement algorithms for Real-Time Bidding (RTB) to
optimize fill rates and yield for our publisher partners across Web, Mobile and CTV.
● AI-Driven Creatives: Develop software that leverages Generative AI to assist our creative
studio in producing immersive ad assets at scale.
● Data Integrity: Oversee the data pipeline ensuring GDPR/CCPA compliance and privacy-first
targeting methodologies.
Think Collaboration
● Cross-Functional Bridge: Work closely with the Product, Sales, Operations, Design and
Creative teams to translate business requirements into technical specifications.
● Client Solutions: Occasionally interface with key clients or partners to understand technical
integration challenges and provide custom solutions.
Think Leadership
● Mentor & Scale: Hire, mentor, and retain top engineering talent. Foster a "builder" culture
where every engineer, including yourself, is close to the code.
● Operational Excellence: Manage the technology budget, optimize cloud costs, and ensure
99.9% system uptime.
Required Skills -
● 10+ years of total software engineering experience, with at least 4+ years in a technical
leadership role (Engineering Manager, Director).
● AdTech Domain: Deep understanding of the AdTech ecosystem is mandatory (DSP, SSP,
DMP, RTB OpenRTB protocols, VAST/VPAID, Header Bidding).
Technical Expertise
● Expert Programmer: Proficiency in one or more core languages: Python, Golang, PHP or
Node.js. You must be able to pass a live coding interview.
● Video & CTV Mastery: Strong technical grasp of CTV ecosystems, VAST (Video Ad Serving
Template), VPAID, and SIMID.
● Programmatic Standards: In-depth knowledge of OpenRTB (ORTB) protocols (2.x and 3.0)
and how to debug bid requests/responses.
● SDK Development: Experience in building, maintaining, and documenting lightweight, high-
performance SDKs (Roku/Tizen/WebOS/Android/iOS/CTV platforms).
● Data: MySQL/PostgreSQL, MongoDB/Redis, BigQuery, BigTable.
● AI/ML Exposure: Hands-on experience or strong familiarity with integrating AI models
(TensorFlow, PyTorch, or OpenAI APIs) into software products, production workflows..
● High-Scale Systems: Experience designing low-latency, high-throughput distributed systems
(handling QPS in the thousands/millions).
● Front-End Knowledge: Understanding of modern web technologies (HTML5, WebGL, Sensors
APIs) used in rich media ads.
● Cloud & DevOps: Deep knowledge of AWS/GCP, Docker, Kubernetes, and CI/CD pipelines.
Leadership & Soft Skills
● Player-Coach Mindset: Willingness to roll up sleeves and debug a production issue at 2 AM if
needed.
● Strategic Vision: Ability to define a long-term tech vision while executing short-term sprints.
● Communication: Excellent ability to explain complex technical concepts to non-technical
stakeholders (CEO, Sales, Clients).