Director, Network Partnership

   About Affinity 

Affinity is pioneering new frontiers in AdTech: developing solutions that push past today’s limits and open up new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and Europe with a team of over 500+ experts, we are building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens.

   Role: Director, Network Partnership

   Work Location: Mumbai (Malad)

   Industry: AdTech | Affiliate Marketing

   Product: NucleusLinks.com

About Role:
As the Director, Network Partnership (Global), you will be responsible for building and scaling NucleusLinks ecosystem of network partners. You will act as the primary liaison between NucleusLinks and global affiliate networks, ensuring seamless technical integration and high-performance commercial outcomes. This role requires a blend of technical curiosity to understand API/RTB integrations and a commercial "hunter" mindset to secure top-tier global partnerships.

Roles & Responsibility:

Strategic Network Acquisition: Identify and onboard new global affiliate network partners through inbound requests or targeted referrals.

Partner Onboarding & Integration: Manage the end-to-end integration process, including documenting network endpoints, merchant lists, and API capabilities (offer feeds, reporting, conversion tracking).

Technical Compliance: Validate technical requirements for partners, such as their ability to bid on RTB in CPC and the availability of essential APIs.

Performance Monitoring: Collect and analyze weekly data on network connections, merchant distribution, and RTB usage to spot opportunities for improvement.

Market Analysis: Maintain a deep understanding of primary Geos, merchant counts, and supported traffic categories (Coupon, CSS, Content, BNPL, Extension) across potential partners.

Internal Product Collaboration: Partner with the internal technical teams to build and test automation tools, such as the Bid Guidance Bot, to improve merchant lookups and bid recommendations.

Revenue Optimization: Negotiate indicative rates and CPC bids for top 'merchant x country' combinations to maximize EPC for publishers.

   Required Skills:

• Experience: 8–10+ years in AdTech, Affiliate Marketing, or Partnership Management.
• Technical Proficiency: Strong understanding of RTB (Real-Time Bidding), CPC models, and API-led integrations.
• Data Driven: Ability to use frameworks to monitor partner performance and identify "revenue leakages" or inactive merchants.
• Negotiation: Proven track record of negotiating commercial terms and CPC bids with global networks.
• Project Management: Skilled in managing the entire partner lifecycle from initial request/referral to active RTB bidding.
• Communication: Exceptional written and verbal communication skills to manage diverse global stakeholders and internal POCs.