Position: Creative Strategy Level: Individual Contributor
Work Location: Mumbai (Malad) Business Unit: mCanvas
About Affinity
Established in 2006, Affinity.com is an advertising technology holding company that ideates, invests, and develops businesses around the intersection of technology, media, and advertising. It today operates 7 different business units – mCanvas, SitePlug, VEVE, AdopsOne, YieldSolutions, Nucleuslink and Opinary.
mCanvas (https://www.mcanvas.com), is an award-winning storytelling platform that works hard to change the way mobile ads are perceived. We pride ourselves in creating unique, compelling, technology and AI driven stories and presenting them in an interactive manner.
We are looking for an experienced Creative Strategist with a drive to work in a fast-paced environment while thinking quickly on their feet. Unlike standard mobile advertising solutions, we empower brands to weave effective brand stories by etching mobile sensors and features into the ad creative. The candidate will apply such cutting-edge technology solutions to bring industry-first innovations and award-winning ideas to mCanvas clients.
The primary responsibility of this position is to create strong conceptual and strategy-based advertising across mobile media for clients. The role leads the creative studio culturally and is responsible for the quality of the creative product and output.
The Role:
Conceive, develop and execute effective mobile advertising campaigns
Create engaging concepts and mesmerizing designs to achieve the highest level of connect with the clients’ target groups
Oversee campaigns from production to completion
Lead and manage the design and developing team; schedule and prioritize their queues
Ensure that the working processes (planning, documentation, execution, etc.) are run efficiently
Brainstorm ideas and concepts with other members of the creative team
Work with designers, and developers to determine feasibility
Pitch ideas to clients by clearly articulating benefits of the team’s creative concepts
Give thoughtful, professional, and direct communication to team members; in particular, give focused, substantial feedback to our creative team and their work
Follow the latest trends in mobile advertising, design and marketing
Gather feedback from the sales team and incorporate it in the concepts
Should be able to cope with pressure and tight deadlines
What you’ll need to be successful:
3-4 years of experience in an agency environment
Strong grasp of the digital landscape, especially its parameters and design possibilities
Knowledge of AI, web technologies, devices, device sensors and key digital principles
Experience of working with the team of designers, copywriters, web developers and sales
Proficient in English, with excellent grammar, spelling, and vocabulary. Fluency in additional languages is a plus.
Polished client presentation skills, demonstrating a clear vision of how the work addresses problems and requirements set forth in a creative brief
Strong organizational skills