About mCanvas:
mCanvas creates impactful advertising experiences with an attention-first approach, coupling the brand's story with interactive sensors and features programmatically, by activating innovative ads across smart devices including mobile,desktop and CTV. We offer branding solutions at scale that enable marketers to achieve campaign KPIs that matter – engagements, video views, clicks & polls. Over the past 7+ years, we have helped over 700 global brands drive high-impact display and video ads to over 500 million users globally, across premium mobile apps and websites. Our mobile ads integrate advanced features and interactive sensors to provide users with disruptive ad experiences that are engaging and memorable. Our work has been recognized by industry stalwarts over the years and has received over 120 renowned accolades.
Responsibilities:
Own user stories, product features, product delivery, task tracking and product quality.
Collaborate with technology, product and business teams to enhance commercial value through feature development and updates.
Understand user needs, gather requirements, create napkin wire frames and on-time launch of new product features with engineering support.
Become an expert on all product releases, providing support from development to post-sales.
Define and monitor key product growth metrics to track progress.
Develop reference documentation and provide product training for both internal and external users.
Analyse data thoroughly to gain insights into various business use cases, support customer-facing teams with data insights, reports, analysis, and actionable recommendations.
Oversee implied processes related to market research, feasibility study, feature freeze, development coordination and future enhancements.
Gather competitive industry and market analysis to identify customers’ needs, industry trends and partnership opportunities, driving improvements in product features and performance.
Own user stories, product features, product delivery, task tracking and product quality.
Collaborate with technology, product and business teams to enhance commercial value through feature development and updates.
Understand user needs, gather requirements, create napkin wire frames and on-time launch of new product features with engineering support.
Become an expert on all product releases, providing support from development to post-sales.
Define and monitor key product growth metrics to track progress.
Develop reference documentation and provide product training for both internal and external users.
Analyse data thoroughly to gain insights into various business use cases, support customer-facing teams with data insights, reports, analysis, and actionable recommendations.
Oversee implied processes related to market research, feasibility study, feature freeze, development coordination and future enhancements.
Gather competitive industry and market analysis to identify customers’ needs, industry trends and partnership opportunities, driving improvements in product features and performance.
Required Skills:
Over 5 years of product development and product management experience in creating Web and Mobile products and services.
Demonstrated expertise building products functionality from ground up with strong grasp of UX principles, feature planning, requirements gathering, wireframing, PRD, and process management.
Proficiency in Interaction Design and ability to align UX with product management and making informed decisions based on UI/UX insights.
Proven track record of influencing cross-functional teams effectively without formal authority. Collaborative approach in working with developers and business-facing teams to implement new products.
Strong teamwork skills, proactive and self-driven, willing to share insights, seek clarifications, and provide progress reports.
Excellent communication and interpersonal abilities, adept at delivering compelling presentations, and capable of adapting technical information for different audiences.
Adaptable to thrive in a fast-paced and highly dynamic environment, with high attention to detail.
Advanced project management and risk management skill.
Additional Desired Skills:
Bachelor’s / master’s degree in computer science or engineering or a related technical field.
Previous experience working with Online Advertising related products or services.
Familiarity with JIRA, Scrum and Agile processes.
Knowledge of HTML5 and CSS3 and web browser debugging.
Understanding of the mobile and web technologies and programming languages (Note: Coding is not required for this role).
Usability testing for Web-based applications and mobile applications.
Self-motivated, organized, independent individual.
If you have managed products feature development for web and mobile technologies catering to millions of users for a popular internet property or a large mobile product is a plus.
About Affinity:
Affinity is an ad-tech company which creates user engagement products (branding and performance) for digital media. It is in the business of creating sustainable and scalable advertising/media products with special attention to userexperience. Established in 2006, Affinity is a 400+ employee company that operates 7 business units, namely – mCanvas, Siteplug, VEVE, AdopsOne, Yield Solutions , Nucleus-Links and Affinity Germany . For more information, visit www.affinity.com.