About Affinity
Affinity is pioneering new frontiers in AdTech: developing solutions that push past today’s limits and open new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and Europe with a team of over 450 experts, we are building privacy-first ad infrastructure that opens opportunities beyond the walled gardens.
Role: Associate Manager, Account Management
Work Location: Mumbai (Malad)
Product: Veve.com
About Role:
We are seeking a dynamic and client-focused individual to join our team as an Associate Manager in Account Management. In this role, you will be responsible for building and maintaining strong relationships with advertisers while driving the successful execution and performance of their digital and mobile marketing campaigns. The ideal candidate will have 4 years of experience in digital advertising, with a proven ability to manage accounts, craft campaign strategies, and deliver exceptional client service. This role offers a unique opportunity to collaborate closely with internal teams and global clients, develop data-driven insights, and contribute to revenue growth through upselling and optimization.
Roles & Responsibility:
· Account Management: Serve as the primary point of contact for our advertisers, building strong and trusted relationships to understand their advertising objectives and overall business goals.
· Campaign Strategy: Collaborate with advertisers to develop customized advertising strategies that align with their target audience, brand identity, and budget constraints.
· Campaign Execution: Coordinate with internal teams to ensure seamless execution of advertising campaigns, adhering to deadlines, and maintaining campaign effectiveness.
· Performance Monitoring: Continuously monitor campaign performance and metrics, analysing data to identify areas of improvement and providing insights to advertisers for optimization.
· Client Support: Proactively address advertiser inquiries, concerns, and feedback to maintain high levels of client satisfaction and retention.
· Upselling and Cross-selling: Identify opportunities to expand relationships with existing advertisers by introducing them to additional advertising products or services that align with their needs.
· Reporting and Analytics: Prepare regular performance reports for advertisers, highlighting key metrics and outcomes to demonstrate the value of their advertising investment.
· Industry Knowledge: Stay up-to-updated with the latest trends, innovations, and best practices in digital advertising to offer strategic recommendations and stay ahead of the competition.
· Revenue Growth: Collaborate with the sales team to identify potential upsell opportunities and contribute to revenue growth by achieving and exceeding performance targets.
Required Skills:
· Great communication skills – oral and written – in English.
· 4+ years of experience doing business with Advertiser in digital media.
· Fluent with PowerPoint to create decks which highlight the value add for the Advertiser.
· Fluent with Excel to create business models and deal simulations.
· Confidence to present our product and solutions in front of top execs at Advertiser.