Marketing

Senior Specialist, Marketing Design (Motion)

Mumbai
Work Type: Full Time

Job Overview:
We are seeking a Senior Specialist, Marketing Design to join our dynamic team. This role is perfect for a hands-on, experienced Motion graphic designer & editor who thrives on creating exceptional visual experiences while working closely with global teams and internal stakeholders to deliver high-quality design solutions. If you’re a creative thinker with a strong eye for detail and a passion for delivering impactful designs, we want to hear from you!


Key Responsibilities:  

  • Creative Conceptualization: Collaborate closely with the marketing team to understand project goals, target audience, and campaign objectives. Develop creative concepts and visual ideas for motion graphics that align with the brand's identity and marketing strategy.
  • Motion Graphic Design: Utilize your advanced skills in motion graphic design and industry-standard software such as Adobe After Effects, Adobe Premiere Pro, and other relevant tools to create high-quality motion graphics. These may include videos, animations, visual effects, and interactive media.
  • Responsible for editing video content to deliver high-quality visual storytelling and meet the project objectives and brand standards.
  • Brand Representation: Ensure that all motion graphics created for marketing campaigns adhere to brand guidelines, maintaining a consistent visual identity and messaging across different platforms and channels.
  • Storytelling through Motion: Craft compelling visual narratives that effectively convey the desired marketing message, engaging and captivating the target audience.
  • Project Management: Manage multiple projects simultaneously, from initial concept development to final delivery. Collaborate with cross-functional teams, including marketing managers, designers, and video editors, to ensure seamless integration of motion graphics into marketing campaigns.
  • Quality Assurance: Maintain high-quality standards throughout the design and production process, ensuring that all motion graphics are visually appealing, error-free, and optimized for various platforms and devices.
  • Industry Trends and Innovation: Stay updated with the latest trends, techniques, and emerging technologies in motion graphics and design. Incorporate innovative ideas to continuously elevate the visual impact and effectiveness of our marketing motion graphics.
  • Leadership and Collaboration: Provide guidance, support, and mentorship to junior motion graphics designers within the marketing team. Collaborate effectively with team members, fostering a positive and productive work environment.
Requirements:
• Bachelor's degree in Graphic Design, Motion Design, editing or a related field (or equivalent work experience).
• 3 to 8 years of experience as a motion graphics designer, preferably in a marketing or advertising setting.
• Strong portfolio showcasing a diverse range of motion graphics work for marketing campaigns.
• Proficiency in industry-standard software such as Adobe After Effects, Adobe Premiere Pro, and Adobe Creative Suite.
• Solid understanding of design principles, typography, colour theory, and composition.
• Excellent creativity and ability to translate marketing messages into visually compelling motion graphics.
• Strong attention to detail and ability to manage multiple projects and deadlines.
• Excellent communication skills and ability to collaborate effectively with team members and stakeholders.
• Familiarity with 3D animation, compositing, and visual effects techniques is a plus.

About Affinity:

Affinity is an ad-tech company which creates user engagement products (branding and performance) for digital media. It is in the business of creating sustainable and scalable advertising/media products with special attention to user experience. Established in 2006, Affinity is a 400+ employee company that operates 7 business units, namely - mCanvasSiteplugVEVEAdopsOneYield SolutionsNucleus-Links and Affinity Germany . For more information, visit www.affinity.com.

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