About Affinity

Affinity is pioneering new frontiers in AdTech: developing solutions that push past today’s limits and open up new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and Europe with a team of over 500+ experts, we are building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens.

Role: Associate Manager, Publisher Alliances

Work Location: Mumbai (Malad)

About Role:

We are looking for an Associate Manager – Publisher Alliances with hands-on experience working at a Google Certified Publishing Partner (GCPP). The role will focus on Programmatic monetization for gaming app and web publishers across Global Markets

The role involves onboarding and managing APP and Web Publishers, driving yield optimization using GAM, AdX, Open Bidding, and MCM, and supporting revenue growth through Google demand solutions.

Roles & Responsibility:

Support publisher growth and monetization using GAM, AdX, Open Bidding, PMP, and Programmatic Guaranteed
Onboard and manage gaming publishers (apps & websites) in target markets
Optimize publisher yield against key KPIs such as eCPM, fill rate, ARPU, latency, and viewability
Assist in commercial discussions, including revenue-share models and MCM (MA / MI) setups
Manage day-to-day execution across:

GAM setup and optimization
AdX configuration
Open Bidding partner integrations

Policy compliance and brand safety

Maintain publisher pipelines and onboarding status in CRM
Work closely with Ad Operations, Product, and Marketing teams to maximize monetization performance across the region
Participate in Google ecosystem events and industry forums as required

Required Skills:

6+ years of experience in programmatic advertising
Strong hands-on experience of working in Google Publisher Stack
Prior experience of working with gaming app and/or web publishers
Mandatory experience with a GCPP (experience with more than one GCPP is a plus)
Exposure to International markets – APAC, EU markets preferred

Associate Manager, Publisher Alliances

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