Level: Individual Contributor
Work Location: Mumbai About VEVE
VEVE, a performance marketing platform by Affinity Global Inc., provides unique ad experiences across mobile handsets (OEMs), browsers, app stores and premium apps. With innovative ad formats and media placements, it aids brands in achieving their performance and branding KPIs. VEVE has established a strong global presence through partnerships with major brands globally and with teams in the US, UK, Germany, Brazil, Thailand, Indonesia, Malaysia, and India.
About the Job:
We are seeking a highly motivated and creative B2B Marketing Specialist to join our VEVE team. The ideal candidate will have a strong understanding of marketing strategies, excellent communication skills, and a passion for driving results. The Marketing Specialist will play a crucial role in driving brand awareness (among advertisers and publishers) and in developing and executing marketing campaigns, analysing data, and contributing to the overall growth of our company.
Required Skills:
3-5 years of overall experience in B2B Marketing.
Prior experience of marketing advertisement technology products is a plus.
Ability to strategise and execute marketing outreach plans.
Excellent communication and analytical skills.
Experience in organising marketing events/conferences will have an added advantage.
Knowledge of marketing tools such as CRM, HubSpot, Google Analytics, Ad Words,
Facebook, LinkedIn, Email platforms etc.
Responsibilities: Collaborate cross-functionally with sales, design, product and development teams to ensure marketing efforts are aligned with overall company objectives.
Develop content for various marketing channels, including social media, email, website, and print materials. Monitor email and website analytics to generate leads, enhance user experience and drive website traffic.
Conceptualise, create compelling and engaging content and creatives that resonates with target audiences, including blog posts, infographics, videos, case studies, whitepapers, sales collateral, event collateral, presentations, landing pages and more.
Ensure content is aligned with brand messaging and maintains consistency across all platforms.
Develop and execute social media strategies to enhance brand presence and engagement across relevant platforms.
Conduct research to identify trends, opportunities, and areas for growth in the ad tech and SaaS industry.
Analyse competitor strategies and provide insights for improving our own marketing efforts.
Strategise, plan, and execute event sponsorships and activities in the Asia Pacific regions.
Deliver ROI-focused measurement and reporting for all marketing activities.
About Affinity:
Established in 2006, Affinity.com is an advertising technology holding company which ideates, invests, and develops businesses around the intersection of technology, media, and advertising. It operates 6 different business units – mCanvas, Siteplug, VEVE, Opinary, Yield Solutions and NucleusLinks. We solve unique digital advertising and media problems globally by building scalable technology and creating proprietary and thrilling ad/media experiences for brands with its key focus on User Experience.
We are a company which realizes that its employees are its most important assets & hence we strive towards providing a conducive work environment, which is flexible, professional, prospering, stable, innovative, and truly international in scope. If you wish to build a career with a thriving, fast-paced and cutting-edge technology company that offers personal & professional growth, we sure do want to hear from you.
We are a bunch of creative and technology-driven mavens that are on a mission to make ads engaging. We pride ourselves on creating unique, compelling stories, and telling them with an interactive style.